Privacy Policy

Effective Date: March 23, 2024

Use of this web site signifies your acknowledgment and consent to this privacy policy. Please read this privacy policy carefully before using this web site.

Dealer Verge, LLC takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of personal information from visitors to this web site, we have developed this privacy policy to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

Guiding Principles:

Dealer Verge, LLC collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Dealer Verge, LLC will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us. However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Disclosure of Personal Information

We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy. Dealer Verge, LLC may disclose certain personal information as follows:

• To business partners, such as third-party service providers, agents and affiliated entities in connection with the services that they perform for Dealer Verge, LLC, such as providing certain services necessary for the administration of this web site and the provision of certain interactive functionalities.
• To law enforcement agencies for the purposes of investigating fraud or other offences.
• To legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.

Google Ads API & Third-Party Integrations

Dealer Verge, LLC (and our proprietary platform, Wyre) utilizes the Google Ads API to facilitate campaign reporting, inventory-driven campaign management, and first-party audience synchronization for our dealership clients

• Data Hashing & Security: When syncing first-party customer data for audience targeting (e.g., Google Customer Match), we employ a privacy-first architecture. All customer contact information is locally encrypted and hashed using the industry-standard SHA-256 algorithm before transmission. We never transmit plain-text Personally Identifiable Information (PII) to Google.
• Data Usage & Retention: Data transmitted via the Google Ads API is used exclusively for managing, optimizing, and reporting on our clients' specific advertising campaigns. Dealer Verge, LLC does not sell, rent, or distribute this data to external third parties.
• Client Consent: We mandate that all clients utilizing our platform verify that their first-party data has been collected in full compliance with applicable local and federal privacy laws, as well as Google's Customer Match policies, including obtaining explicit user consent for marketing communications.